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Reach new businesses as they launch

Every day, Wave's AI finds new businesses, some before they open, enriches them with contacts, location, category and labels, and delivers a weekly bulletin matched to what you sell.

  • Free trial: 2 weeks, 2 bulletins
  • No credit card required
  • Category exclusivity available

By submitting, you agree to our Terms of Use and acknowledge our Privacy Policy. You can unsubscribe at any time.

app.waveone.io/bulletinsapp.waveone.io/sequences Sample data

Demo with sample data: a weekly Wave bulletin with 486 new businesses discovered this week. A salesperson calls a café and logs a booked meeting, then adds the businesses to an email sequence that writes each one its own email, and opens a reply.

Last week on Wave

Wave discovered – new businesses last week

Worldwide, in every food and hospitality category.

Live data……

Updated every Monday

Why new businesses

An open buying window

In their first months, new businesses buy almost everything: ingredients, equipment, POS, packaging, cleaning supplies, insurance, marketing. Their suppliers aren't chosen yet. Other data providers sell access to millions of established companies already locked into vendors. Wave focuses on new businesses, when they're most likely to say yes.

  • Still choosing suppliers

    New businesses are actively choosing suppliers and tools in their first 90 days.

  • Be first, not fifth

    Reach them before your competitors even know they exist.

  • Warmer conversations

    Real, current needs mean higher conversion and shorter sales cycles.

Buying intent by business age Illustrative
Wave window first 90 days Opening 3 mo 6 mo 12 mo 24 mo+ Established companies: vendors already chosen

New businesses buy more.
So that's all we track.

The Wave platform

Everything your team needs to act in one click

Subscribers get access to the Wave platform: open bulletins, contact leads, collaborate with teammates and sync everything to your CRM.

Fresh leads, delivered weekly or monthly

Tell us what you sell and where. Every bulletin lists only new businesses that match. No searching, no building lists.

  • Filter by category, city, district and labels
  • Full contact and address details, with the source of every contact
  • Opening status, priority and buying signals
Wave Weekly · Week 41Your HoReCa bulletin is ready
New
128new businesses
34cafés
27restaurants
19bakeries
Bluebonnet Coffee HouseAustin, TXThis week
Harlow House HotelNashville, TNThis week
Rise & Crumb BakeryPortland, ORThis week
Open bulletin
Category exclusivity

Leads you don't share with your competitors

A new business often hears from several suppliers selling the same thing. With category exclusivity, we deliver the new businesses in your market to one company in your sales category, so your call stands out instead of being one of many.

  • Works for any sales category

    Coffee, packaging, kitchen equipment, software, insurance: exclusivity is set per category and country, so other categories don't affect yours.

  • The yearly plan, priced per market

    Exclusivity isn't part of Pro. It comes with the yearly Exclusive plan, which locks your sales category in a country for you, priced per market and subject to availability.

Custom pricing · subject to availability
How it works

From new opening to a lead you can call

Our AI pipeline does the research your reps used to do by hand, every single day.

  1. Step 01

    Detect

    Our AI scans the internet every day to spot new businesses, some before they open.

  2. Bluebonnet Coffee HouseNew business · found this week
    • +1 (512) •••-••27
    • info@••••bluebonnetcoffee.com
    • S Congress Ave, Austin, TX
    • Specialty coffeeSeats 40+
    Matches what you sellPriority
    Step 02

    Enrich and match

    AI extracts phone, email, website, social profiles, address, category and labels, then matches each business to what you sell.

  3. Your Week 41 bulletin is ready128 new businesses matched to what you sell
    Bluebonnet Coffee HouseCafé · Austin, TX
    Harlow House HotelHotel · Nashville, TN
    Rise & Crumb BakeryBakery · Portland, OR
    Step 03

    Deliver

    You get a weekly or monthly bulletin. Call in one click, start an email sequence or push it to your CRM.

Wave vs. contact databases

Wave vs. ZoomInfo, Apollo.io & Cognism

They sell access to databases of companies that already exist. Wave finds new businesses as they launch, while they're still setting up.

Criteria ZoomInfo Apollo.io Cognism Contact databases Built for new businesses
Who's in the data Millions of companies that already exist New businesses from the last few weeks, some still opening, some renewing their tech
Exclusivity Any subscriber, including your competitors, can get the same contacts Category exclusivity available, priced per market
When you reach them Often after suppliers are already chosen As they launch, some before they open
Pricing Licenses per user plus credits per contact Simple plans, no seat licenses, no contact credits
Workflow Search and build lists yourself Matched leads delivered to you every week
Buying intent Online research signals from third parties Setting up a business means real, immediate needs
Built for Prospecting established B2B accounts Selling to new SMBs, HoReCa and food businesses

Based on publicly available product and pricing information, October 2026. ZoomInfo, Apollo.io and Cognism are trademarks of their respective owners. Wave is not affiliated with them.

Who it's for

Built for companies that sell to new businesses

If new SMBs need what you sell, Wave finds them for you as they launch. Pick yours to request a free bulletin built around it.

"Every new restaurant and café in Austin this week."

"New specialty cafés and hotels that need a coffee partner."

"New bakeries and cloud kitchens setting up their kitchens."

"Every new venue that needs a POS, booking or delivery tool."

"New takeaway, fast food and patisserie openings."

"Hotels, restaurants and markets opening this month."

"New businesses launching with a website and social presence."

"New SMBs that need accounts, policies and connectivity."

Integrations

Works with the tools you already use

Keep your team's workflow. Send Wave leads to your CRM, spreadsheets and inbox without copying and pasting.

  • Direct push to HubSpot and Pipedrive
  • Excel / CSV files ready for Salesforce, Zoho and Dynamics
  • API and webhooks on the Exclusive plan
  • HubSpotCRM push
  • PipedriveCRM push
  • SalesforceCSV export
  • Zoho CRMCSV export
  • ExcelExport
  • Google SheetsExport
  • GmailEmail sequences
  • OutlookEmail sequences
  • WhatsAppOne click
Pricing

Simple plans.
Start with 2 free weeks.

Try Wave free for 14 days. Your price depends on what you sell and where, never on how many contacts you open.

Trial

We prepare your first 2 bulletins.

$0

14 days free (2 bulletins)

  • 1 lead: your sales category and countries
  • 2 bulletins, the first one right away
  • The first 50 businesses of each bulletin in full
  • Click to call & email
  • CSV export
  • No credit card required
  • Stays free after the trial, as your CRM
Recommended

Pro

Fresh opening data for sales teams, matched to what you sell.

from$99

per month, billed monthly

  • Extra business categories and countries, priced on request
  • No seat licenses, no contact credits
  • Weekly or monthly bulletins
  • Full contact & address details, with the source of every contact
  • Custom filters: category, city, labels
  • Email sequences with suppression, unsubscribe and sending limits
  • HubSpot & Pipedrive push, exports for any CRM
  • Up to 5 teammates

Exclusive

The yearly plan. Lock your category in your country: rivals don't get these leads from Wave.

Custom

Yearly plan, priced per market

  • Everything in Pro
  • Your sales category in your country, only for you
  • Multiple countries or worldwide
  • Unlimited teammates & roles
  • API, webhooks & custom integrations
  • Dedicated success manager

Prices in USD, excluding taxes. Pro starts at $99 per month, billed monthly. Extra business categories and countries are priced on request. Exclusive is the yearly plan, with category exclusivity, priced per market and subject to availability. When a plan ends, your account stays free to use as a CRM.

FAQ

What teams want to know

Can't find your answer? Our team is happy to walk you through a sample bulletin for your product.

What is Wave?

Wave is a B2B intent data company. We find new businesses every week, enrich them with contact, location, category and label data, and deliver the ones that match what you sell as a weekly or monthly bulletin.

How do you find new businesses?

Our AI scans the internet every day for signs that a new business has opened or is about to open. It then extracts and verifies contact details, address, category and labels for each business and records where each detail came from, so every lead in your bulletin is ready to use.

What does the trial include?

Request your free bulletin with your work email, and we prepare it and email you a link within one business day. It's a free trial for 14 days (2 bulletins), with no credit card: 1 lead, with the first 50 businesses of each bulletin in full; the rest unlock when you move to Pro. When the trial ends, your account stays open for free, as your CRM.

How much does Wave cost?

Pro starts at $99 per month, billed monthly. Extra business categories and countries are priced on request. There are no seat licenses and no contact credits, and weekly and monthly bulletins cost the same. Exclusive is the yearly plan, with category exclusivity, priced per market. Prices are in USD, excluding taxes.

What is category exclusivity?

Category exclusivity comes with the yearly Exclusive plan: your company locks its sales category in a country, and no other company selling what you sell gets these businesses through Wave. Companies in other categories, such as a POS provider or a packaging supplier, can still receive the same businesses. Pro is monthly and not exclusive: other companies selling what you sell may receive the same businesses. Exclusive is priced per market and can cover multiple countries or the whole world.

Can I cancel?

Yes, by emailing billing@waveone.io. Pro is monthly: cancel any time, and it ends at the end of the month you've paid for. The yearly Exclusive plan renews automatically: we email you a reminder 30 days before, and you can cancel or change it before the renewal date. An extra category or country you remove stops being billed from the next period. We don't refund partial periods, except where the law requires it.

What happens when my trial or plan ends?

Your account stays open, for free. Your businesses, notes, tasks, pipeline and team stay, and you can keep calling, emailing, exporting and pushing businesses to HubSpot or Pipedrive. You can also add businesses of your own, one by one or from a CSV or Excel file, and use Wave as your CRM. New bulletins and email sequences need Pro.

Which sectors and countries do you cover?

We're starting with HoReCa and food businesses: hotels, restaurants, cafés, bars, bakeries, markets, wholesalers and more. You can choose any country, and the Exclusive plan can cover the whole world.

Can I import leads into HubSpot or my CRM?

Yes. Every account pushes leads directly to HubSpot and Pipedrive, and exports Excel/CSV files ready for Salesforce, Zoho and other CRMs. The Exclusive plan also includes API and webhook access.

Can Wave send emails for us automatically?

Yes. Pro and Exclusive plans include email sequences sent from your own mailbox, with deliverability controls (verified addresses, sending limits and gradual warmup), a suppression list, unsubscribe in one click honored across every sequence, and the source of every contact. You remain the sender and are responsible for following the rules that apply to your outreach.

How do you handle data privacy?

We work with publicly available business information and design our processes with GDPR and US state privacy laws in mind. Anyone can opt out or ask us to remove a business at any time with our removal form or by emailing privacy@waveone.io. See our Privacy Policy for details.

Meet this week's new businesses.

Leave your work email and we'll prepare your free trial: 2 weeks, 2 bulletins.

  • Free trial: 2 weeks, 2 bulletins
  • No credit card
  • Pro is monthly: cancel any time
  • Built with GDPR and US privacy laws in mind

Prefer to talk first?

First 2 weeks freeNo credit card required